What are social media auditors and how have they affected us?

Social media auditors are individuals who use platforms such as YouTube and Google Reviews to target organisations—often triggering coordinated campaigns involving false claims or misleading reviews. We were targeted by such a campaign in April 2024.

The interaction with the social media auditor did not reflect our core values, but it has resulted in a sustained effort by their followers to post false and defamatory content. In response, we’ve taken proactive steps to protect our people and uphold our standards. This includes additional training across the organisation to ensure our team is equipped to manage similar challenges professionally and confidently.